Finders, Minders and Grinders

The Finder

In small to mid-sized companies, the function of the Finder is almost always filled by an entrepreneurial CEO. It is important to understand that Finders are different from everyone else. They typically have an above-average IQ, regardless of education, have high ethical and moral business core values, are very creative, aren’t in business just for the money, and, contrary to myth, care deeply about their employees and associates although they may not openly show their feelings. They are good relationship builders, delegate tasks to employees or associates, and cause sales and cash to come into the company.

Finders live in the future. They will risk their time and their fortunes to make a difference. The future is all that matters to the Finder, a key difference between them and the others in an organization. Finders are often frustrated when they realize that they are alone in their concerns regarding the future of their company.
Finders spend a significant amount of time and energy attempting to pull or drag people into the future. They will hold meetings and retreats, write memos and emails, and use several methods to express their vision and ideas, the big picture. In frustration, they will sometimes say “Does anyone ever listen?” The answer is yes they will listen, but they will not understand.
When the Finder goes home at the end of the day, the work goes home with him or her and permeates all thoughts and activities. The past is gone with little regret and today is the first day of the future.



Minders are the key administrative people of a company. A Minder might be the company’s controller, bookkeeper, finance manager, IT Manager, or Personnel Director. Minders are intelligent. They desire to help and are very loyal to the Finder. They are typically very honest and ethical in their business dealings. The company will not survive without Minders, so hiring, training and retaining good Minders is critical for the success of any company.
Minders live in the past. Most of the assignments given to Minders deal with historical matters or events such as financial statements, income and sales tax returns, bank reconciliations and converting old data. It is important that these tasks be done, and be done correctly. Once taught how to do something, a Minder will do it over and over again in exactly the same way.
Finders simply need to be aware that it is often difficult for Minders to be concerned about something that might happen a year or two in the future while they are working overtime to try to finish documenting things that have been done in the past. It is hard for the mind to focus on two different time frames at the same time, and after a few years of being rewarded for their focus on the past, some say that looking to the future feels awkward to a Minder.
Over time, Minders run into difficult situations such as not having cash to pay employees or vendors, firing people, dealing with competing deadlines when trying to please the Finder, while also getting their routine jobs done. They are often put in situations for which they have not been trained as the company grows in complexity. Minders do not have the same intestinal fortitude as Finders. A Finder should neither expect a Minder to enjoy going to work each day to face these current-time problems nor to stay around after closing time. Some do, but only out of loyalty and a desire for sincere appreciation for work well done.



Grinders are people who do the day to day work of the company. The Grinder is the person who makes widgets in a manufacturing company, drives nails in a construction company, makes phone calls in a telemarketing company, and puts cars together in an auto assembly plant. Grinders, interestingly, also fill most sales positions. Obviously, these roles are important to the company.
Grinders live for today. Key attributes of a Grinder are they like to work only in the present, often dismiss the past, fear the insecurity of the future, do not like to delegate, like doing one thing at a time. They will do as instructed, are very skilled at their jobs but rarely generate new ideas. Ten minutes before their shift they are in their cars in the parking lot. Ten minutes after their shift they are back their cars, ten minutes down the road, their minds are on anything but work except for occasional thoughts of job insecurity.
Finders usually understand how to do the Grinders work (they often started their careers as a Grinder). As a result, Finders can easily hire Grinders to supervise other Grinders, and it is usually very difficult for a Grinder to pull the wool over the eyes of a Finder. Grinders may distrust Finders thinking they make too much of the money that the Grinders produce for the company.
Grinders can typically fool Minders because Minders don’t know how to do their work, which makes Minders distrust Grinders. At the same time, Grinders distrust Minders because they get good pay for sitting in air conditioned offices all day looking for ways to cut Grinders’ pay.

Understanding each these roles is important for the Finder. Even more important is to allow Minders and Grinders to perform their roles. This will consequently allow the Finder to continue with the finding activities that are critical to the continued success of the company.

photo credit: 266 // 365 – Different // Anders via photopin (license)

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